Do you want to implement Accelerated Mobile Pages (AMP) in Blogger? Or you would like to know the advantages and serious disadvantages of creating an AMP Blogger Template ? If your answer is yes, then you have landed on the right page. Before making your site ready for AMP, please read why major companies have not yet adopted AMP. IMPORTANT: All AMP Blogger Templates that you find online are not AMP at all! What are Mobile Accelerated Pages (AMP)? AMP HTML is an open source project by Google to provide mobile-optimized content that can load instantly everywhere. In short AMP makes your site load faster like a speeding bullet on smart phones but by sacrificing major portion of your advertisement revenue and third-party JavaScript . Google started this project as competition to Apple News App and Facebook Instant articles . FB instant articles is platform dependent, meaning your website get traffic from Facebook users alone and you can't provide the same bullet speed ...